When the Denizen Company’s YouTube channel HelloDenizen (“A Different Kind of Comedy”) published their second video Tuesday, April 29, it’s hard to say if the social media marketing and content company could have predicted the media frenzy that followed. The video depicted—what else?—an animal doing something impossibly cute. The title, while self-explanatory, prompted the exact same reaction from over 6,170,000 people: “I gotta see that!” And so, “Tiny Hamsters Eating Tiny Burritos” exploded across social media and got picked up by innumerable “news” outlets. America’s sweetheart and outspoken animal lover, Ellen DeGeneres, even Tweeted about it. It’s not hard to see why; it’s pretty darn cute. View the clip below and stay tuned for more tiny furballs eating tiny food, as the channel has asked viewers for more #TinyHamsterIdeas.